Photography is a key element of your brand expression. Before you invest, keep in mind these four critical tips for a successful shoot. I was so excited this morning when I woke up to texts from a client… She had her photoshoot yesterday, and she was sending me some sneak peeks. They were SO great. The shoot went really well. The photos came out incredible, and I cannot wait to start working with them …

As a woman in business, who wants to make an impact, it’s so important you know how people decide to buy. Once they’ve established a desire or a need for your service, THIS is the one thing that is sure to get them to say yes to working with you. Instant impact. I wanted to talk to you today a little bit about something that happened over the weekend, and I think you can …

Authenticity is a term you hear a LOT lately. As an service-based entrepreneur, what does it mean to be to be authentic? Here is one way to define authenticity in business, and how your story not only fosters connection and credibility, but also renders an authenticity that can’t be faked. I just returned home last night from a conference with my mentors, and a lot of our conversation was around authenticity and how that’s …

I am a firm believer that the environment you are in has a massive impact on your emotions, thoughts, and ultimately, results. This also refers to the physical space you’re creating in. For many years, as an entrepreneur and a run-your-business-from-home mama, it made sense for me to have a home office space. Just considering family schedule, kid activities, and being available, it made the most sense for me to be working from home, …

It’s not always the right time to invest in a brand facelift. But there is an undeniable difference between driving up to the party in a Pinto versus a Maserati. Here’s one way to know when branding is the wisest investment. I want to ask you a question today about your website. If I asked you your URL, would you give it to me? I only ask this question because, a lot of the …

I’ve always been a beauty-creator.   I created beautiful projects in school. Beautiful gifts for my friends. Beautiful wedding invitations. A beautiful home. Beautiful experiences for my family. A business that helps others be seen for what is most beautiful about them.  I’ve always been a beauty-seeker.  I love wandering the aisles of antique stores, looking for the perfect vintage door or unique piece that speaks to me. I feel immense joy when I see …

I was blessed with the opportunity this past weekend to catch a couple of long stretches of alone time. Which is an extremely rare thing in a home with four young children! With laundry caught up, no one needing my care, an already clean house, and client projects on track, I sat for a moment realizing that for the first time in a very long time, I was left with only myself. To do …

My heart is aching today. For all the loss I’ve watched and experienced recently… for all the relationship struggles I’ve witnessed… for all the anger, judgement, silence, heartache, pain, sadness, ignorance. This year surely has brought about the biggest shit storm I’ve ever seen in my 37 years. So many families, individuals, beautiful souls forever changed by these shifts. It’s as if humanity is being cracked wide open. And yet, nature lives on. More …

A few months back, my husband and I were headed out the door with the kids to attend a holiday event. I always feel anxious before attending big events, and this time was no different.   “Do you think I look okay?” I asked him.   “Yeah, babe, you look great.”   “Well, thanks but… I mean, do you think I’m overdressed?”  “Who cares if you are. Do you feel comfortable?”  “Yes, but I don’t know what …

Isn’t it interesting just how much of an effect our physical spaces can have on our emotions?  I truly believe that our environments can make or break a mood… they can uplift and inspire, and they can also do just the opposite. The energy of a space is just as important as our mindset and energy within. For me, this shows up daily. I happen to really love (and I mean almost obsessively) a …

Can you feel it? The air is a little lighter, here in New England the birds are chirping a bit peppier, and the ominous, stark energy of the winter is lifting.  These are all reassuring signs that the renewal of Spring is just about here!   And though the promise of a brighter today is upon us, I can’t help but notice the anxious and chaotic energy overwhelming so many of us lately. Over the …

Last week I started reading Eckhart Tolle’s The Power Of Now. Ever since I can remember, especially in business, I’ve been constantly striving toward something more. More happiness, more success, more stuff. It’s fascinating and completely eye-opening to consider the suggestion that by focusing on the future and reflecting on the past, we essentially are overlooking the only thing we actually have – the Now.   As a mom, one of my greatest personal intentions …