“Whatever your tendencies may be, we invite you to come as you are.”
The Family Man Project is a resource for single dads, doing it all while being pulled in so many directions. They believe that despite how you feel inside, your kids see you as the hero you truly are. They help divorced and widowed dads set a solid foundation to begin the new chapter of their lives from a place of power and hope.
Behind the brand:
The Family Man Project brand is geared toward men, mostly newly divorced, who find that they are stretched in many new ways. They put their kids first and are looking to figure out how to do it all.
Our approach to the look of TFMP was to create a warm, leathery brand that comes across communicating hope, practicality, and brotherhood.
Brand keywords: strategic, approachable, playful, consistent, calm
To the web:
Bringing The Family Man Project to the online world provides single dads the opportunity to explore the company’s many different levels of program offerings. Our strategy was to expand the masculine logo and color palette into an online brand that was about people and companionship. We designed the website so that visitors feel at home and hopeful about taking this new step in their lives.