"It takes two flints to make a fire."
-Louisa May Alcott
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“In every symptom there is an opportunity.” 

Dr. Dyan is a licensed psychologist and hypnotherapist who helps people reach their highest potential. After suffering with sleep, pain, and immune issues for many years, she tried any therapy that she could, to no avail. Finally, she asked the question: “If the body can react to hypnotic suggestions, why can’t the cells also? “She found that certain hypnosis and self-hypnosis techniques can help the mind and body to heal. And so, she healed herself.

Behind the brand:

After coming to a point where she had an overflowing in-person practice, yet still wanted to reach more people with her therapies, Dr. Dyan decided to create self-hypnosis audios to make available on the web at large.

The Dr. Dyan brand is catered toward high-earning, educated individuals who have physical or emotional stressors leading to sleep, depression, anxiety, and/or immune issues.

The brand is both clean and personal, yet quirky and individualistic, with a balance of both medical professionalism and mindful mysticism.

Brand keywords: free, hopeful, inspired, relief, compassionate, insight-oriented

To the web:

Our challenge was to design a site that expressed Dr. Dyan as her authentic self as a studious, insightful, and trusted hypnotherapist. Two central portions of her site were 1) content created to demystify hypnotherapy and help bring understanding to why this is such an effective therapy… and 2) a clean and robust shop interface.

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Site Design Brand Therapy
Site Development Alchemy+Aim
Brand Photography Jenny Moloney
Brand Photography Christa Meola