It’s not always the right time to invest in a brand facelift. But there is an undeniable difference between driving up to the party in a Pinto versus a Maserati.

Here’s one way to know when branding is the wisest investment.

I want to ask you a question today about your website. If I asked you your URL, would you give it to me?

I only ask this question because, a lot of the people I’ve been talking to cringe at the thought of giving out their website address and they feel like maybe I’m going to judge them or it’s not good enough. And chances are it is.  And yet, there probably is room for improvement if you’re feeling this way.

It comes down to personal preference for me. I think that a lot of the time we get caught up in the shoulds in business and feeling we should be investing in a certain thing before this other thing.

Branding comes into that conversation quite often, because when you’re working on your brand and your visual identity and how you present yourself to the world, a lot of the times, business coaches in particular can tell you, you don’t need to invest right now on that. We need to focus on getting more clients. I totally agree.

However, there’s often situations where you’re feeling so out of alignment with your personal presence in your brand and how you’re showing up, that it’s preventing you from taking the steps necessary to be bolder and step out in a bigger way.  To do the things required to get the new clients or serve more people.

This came up in a conversation last week I had with somebody, and she said it so beautifully. She said, “Rachel, I feel like I’m driving up to the Westin in a duct taped Pinto.”

And after we laughed about that, I told her, “You know, what if you were driving up to the Westin in a Maserati? How would you feel?” And everything shifted.

It’s about showing up in a way that really feels authentic to you and feels like it’s elevated. To a point where it brings you this confidence in stepping out and being who you are and doing things in a bigger way that maybe you didn’t have before.

Yes, developing programs and working on getting new clients and serving more people is super important. Sales, of course are what is going to move you forward in your business.

But, branding actually can help you have more confidence to do what’s necessary to step up in a bigger way and make those sales.

If you’re feeling out of alignment with who you are, and the level of service you offer and what you’re offering because of your brand, it makes total sense that that’s the place you should start.

If you feel like you’re confused on what to do first, reach out to me.

I’d love to have a conversation around it, because I will tell you honestly and openly right now, that it doesn’t always make sense to invest in a brand. But if it’s holding you back from doing the things you need to do to be more visible, definitely worth looking into.

If you have questions, I’d love for you to share them in the comments below.

Can’t wait to see you stepping out in a bigger way.